A WORLD OF NEED

The United Nations reports that 1.6 billion people are currently living in substandard housing and that number is expected to increase to 2 billion in the next 30 years; this represents about 25% of the world's population. There are currently millions of people from emerging markets around the world, that now for the first time, have the buying power to improve how they live.

The problem is the way we construct housing today is not sustainable and is too slow & costly, to sustain these emerging markets. The average production home, with a conventional foundation and wood framing, typically requires many skilled trades and craftsmen and takes about 100 days to construct. The cost of constructing a home will run in the neighborhood of US$50.00 per sq. ft. U.S. As a comparison, in Brazil, construction costs are similar at R$600-R$1500 per sq. meter or US$33-$83 per sq. ft. Add the cost of land into the equation and the result is a product that few are able to afford.

With the world's population surging and increasing demands of the emerging middle class, we must provide more innovative solutions for housing.